Paper Packaging Classification: Rigid Box, Corrugated Box, Folding Carton
23/07/2025
Imagine walking through the familiar aisles of a supermarket. Amid a wide array of colors, materials, and forms, paper packaging appears on nearly every product, playing a vital role in protecting goods and conveying brand information.
From toothpaste boxes, butter cookie cartons, Tet gift boxes, and Mid-Autumn mooncake boxes to large corrugated cartons containing televisions and refrigerators, all are designed to simultaneously meet requirements for functionality, aesthetics, and consumer experience.
Despite their diverse appearances, paper packaging is fundamentally categorized into three main groups:
Folding Carton / Folding Box
Corrugated Box
Rigid Box
Each type is constructed from different paper-based structural materials with varying thicknesses, rigidity, and configurations, corresponding to specific requirements in functionality, aesthetics, and cost for particular applications.
This article provides a clear and systematic overview of the three common paper packaging categories mentioned above. It serves as a useful foundation for those beginning in the fields of packaging, printing, and product design, or for anyone seeking essential knowledge about the role and applications of paper packaging in everyday life.
1. Folding Carton
❖ Concept of Folding Carton
Folding Carton is the most widely used paper packaging format in the consumer packaging industry, extensively applied across sectors such as FMCG, pharmaceuticals, cosmetics, and fast-moving consumer goods. Familiar products including toothpaste boxes, soap cartons, confectionery boxes, medicine boxes, and cigarette packs are typical applications of Folding Cartons.
With its lightweight structure, sharp print quality, and high flexibility in structural and graphic design, the Folding Carton effectively fulfills three essential requirements: providing appropriate product protection, delivering necessary product information, and clearly communicating brand identity at the point of sale.
Selected Folding Cartons / Folding Boxes Manufactured at Newlifepack Factory
❖ Structure of Folding Carton
Folding Cartons are typically produced from paperboard materials with low to medium grammage, depending on the required level of product protection, packing method, and brand positioning. Commonly used paperboard types include:
Couche Paper: Smooth coated surface with strong color reproduction, ideal for offset printing
Ivory Board: Thicker board with a warm tone, conveying a premium appearance
Duplex Board: Recycled board with a white printable surface, cost-effective solution
Kraft Paper: Natural brown tone, eco-oriented and rustic aesthetic
Art Paper: Diverse textures and colors, creating unique tactile and visual effects
Metalized Paper: Metallic surface finish for a modern and high-end look
In addition, Folding Cartons may utilize other paperboard grades depending on structural design and practical application requirements. Overall, these materials share common characteristics: lightweight structure, ease of die-cutting and folding, and efficiency in packing, transportation, and retail display.
❖ Applications of Folding Cartons
Folding Cartons play an important role in the consumer goods industry thanks to their flexible structure, cost optimization, and sharp print quality. This packaging type is widely applied across various sectors, particularly in the following segments:
▸ Pharmaceuticals & Dietary Supplements
Folding Cartons effectively meet requirements for printing technical information, usage instructions, and quality management standards in the pharmaceutical sector.
Cartons for tablets, syrups, effervescent tablets, deworming medicine
Cartons for dietary supplements, health-support products, vitamins
Cartons for medicated patches, adhesive bandages, eye drops
Cartons for medical masks, medical gloves…
▸ Cosmetics & Personal Care
With the ability to incorporate surface finishing effects such as foil stamping, spot UV coating, and embossing, Folding Cartons enhance perceived value in the mid-range and upper mid-range segments.
Cartons for toothpaste, toothbrushes
Cartons for shampoo, conditioner, hair treatment, body wash
Cartons for skincare cream, serum, lipstick, powder
Cartons for cotton pads, makeup remover pads
Cartons for gift sets, cosmetic kits…
▸ Food & Beverages
Folding Cartons are used for products requiring secondary packaging, supporting both protection and display.
Cartons for confectionery, cereals, snacks, chocolate, packaged dry foods
Cartons for milk powder, tea bags, instant coffee, powdered beverages
Cartons for honey, fruit juice, canned beverages, imported liquor…
▸ Small Electronics & Accessories
Thanks to effective structural forming and the integration of paper inserts, Folding Cartons are suitable for small-sized products.
Cartons for earphones, charging cables
Cartons for phone accessories
Cartons for small electronic components
Cartons for batteries, household electrical devices…
▸ Promotional Packaging & Seasonal Products
With design flexibility and cost efficiency, Folding Cartons are used for marketing campaigns, special edition products, or large-quantity gift programs.
Promotional gift boxes
Seasonal edition product boxes
Trial combo boxes
POSM display boxes…
2. Corrugated Box
❖ Definition of Corrugated Box
Corrugated Box is a packaging solution specifically engineered for product protection, warehousing, and transportation throughout the supply chain.
With strong mechanical performance, cost efficiency, and high recyclability, Corrugated Boxes serve as a primary packaging solution in global logistics systems, particularly across the electronics, home appliances, food, e-commerce, and export sectors.
Selected Corrugated Boxes Manufactured at Newlifepack Factory
❖ Structure of Corrugated Box
Corrugated Boxes are manufactured from corrugated board, consisting of a fluted medium positioned between linerboards, forming a rigid structure with high compression strength. This construction makes them suitable for products with substantial weight or bulky dimensions.
▸ A standard Corrugated Box typically includes the following main components:
Inside Liner These are flat paper layers located on the inner side, serving as the base for bonding and supporting the fluted medium. This layer contributes to overall rigidity and protects the product from direct contact with the fluted structure.
Fluted Medium This is the corrugated paper layer formed into waves, functioning as a cushioning and load-bearing core. The “flute” structure creates a mechanical principle that distributes vertical compression forces and absorbs impact energy. As a result, paper—despite being thin and lightweight—achieves high strength performance while optimizing weight and transportation costs.
Outside Liner This is the outermost flat paper layer, typically made from higher-grade paper to ensure a smooth surface and aesthetic appearance. In premium packaging applications, this layer may be laminated with wrapped paper printed in offset with branding, graphics, product information, and finished with surface enhancement effects.
▸ Common Flute Types
Depending on protection requirements and product dimensions, flute types are selected to balance durability and cost efficiency.
Significantly increased compression strength. Reduces the risk of deformation during long-distance transportation.
Electronics, small and medium home appliances, container export goods
7-layer (Triple Wall)
3 fluted mediums + 4 linerboards
Designed for heavy loads, strong impact resistance in sea freight and high stacking conditions.
Industrial machinery, heavy mechanical equipment, oversized cargo
❖ Applications of Corrugated Box
Corrugated Boxes are not merely shipping containers; they represent a critical technical component within the broader ecosystem of supply chain operations and brand development. Depending on the intended purpose, their applications can be categorized into three primary pillars:
▸ Supply Chain & Transportation
This is the core function of Corrugated Boxes — protecting goods during storage, transportation, and export.
Thanks to the compression strength of the fluted structure, Corrugated Boxes help minimize risks of deformation, impact damage, and stacking pressure throughout road transport, sea freight, and international container shipping.
Boxes for electronic components and industrial accessories
Boxes for bulk transportation of food, beverages, and FMCG products
Packaging for exported vegetables, fruits, seafood, and frozen products
Transport packaging for vaccines, pharmaceuticals, and medical biological products
Boxes for machinery, mechanical equipment, and household appliances…
Within this category, two common formats are widely used:
Plain Corrugated Boxes (unprinted): focused purely on protection and transportation functions
Flexo-printed Corrugated Boxes: incorporating essential information for identification and warehouse management.
▸ Marketing & Retail Packaging
When laminated with offset-printed or metalize outer paper and enhanced with surface finishing techniques, Corrugated Boxes can achieve a high aesthetic standard suitable for display and gifting purposes.
E-commerce packaging for fulfillment models and last-mile delivery
Boxes for fashion, footwear, cosmetics, and perfume industries
Boxes for technology accessories such as earphones and charging cables
In the context of sustainability and increasingly stringent environmental requirements, Corrugated Boxes present a more environmentally responsible alternative to many traditional materials.
Corrugated board offers high recyclability, ease of post-use processing, and alignment with corporate ESG strategies. Compared to plastic or wooden crates, carton boxes reduce weight, optimize transportation costs, and lower overall emissions.
Corrugated Boxes can also be engineered to replace certain applications previously made from plastic or foam, such as molded inserts, paper-based pallet systems, or carton crates, contributing to a greener and more sustainable supply chain.
3. Rigid Box
❖ Definition of Rigid Box
Rigid Box represents the most premium category of paper packaging, distinguished by its solid construction, high structural stability, and superior protective performance. When combined with high-quality printing and advanced surface finishing techniques, Rigid Boxes deliver a luxurious appearance and significantly enhance the product’s perceived value.
Rigid Boxes are constructed from chipboard (cold carton) — a thick, high-density paperboard material with excellent compression strength, ensuring exceptional rigidity compared to conventional paper packaging formats. Thanks to these properties, Rigid Boxes are particularly suitable for product categories that require:
Support and protection: electronic devices, fragile goods, products with substantial weight, or high-value items.
Aesthetic appeal and perceived value: jewelry, cosmetics, luxury goods, premium food products, and high-nutrition specialties such as bird’s nest, Ngọc Linh ginseng, cordyceps…
Structural design and unboxing experience: boxes featuring creative constructions, oversized dimensions, or complex shapes; multi-item sets (combo products); and non-traditional unboxing experiences such as imported wine boxes, premium Mid-Autumn mooncake boxes, corporate gifts, and branded gift sets.
Selected Rigid Boxes Manufactured at Newlifepack Factory
❖ Structure of Rigid Box
Rigid Boxes are constructed from a thick chipboard / cold carton core, combined with an outer wrapping layer and supplementary finishing materials. Unlike Folding Cartons or Corrugated Boxes, Rigid Boxes are generally non-collapsible; they are delivered in fully formed shape and maintain structural stability throughout their lifecycle of use.
A standard Rigid Box typically consists of the following main components:
Chipboard Core Serves as the primary load-bearing structural frame, with high grammage and thickness (typically ranging from approximately 800 gsm to over 2000 gsm, depending on the application).
Outer Wrapping Layer Laminated over the chipboard core to create an aesthetic surface. Materials may include couche paper, ivory board, art paper, or metalize paper, depending on the design direction.
Inner Lining – optional Paper, fabric, or velvet may be applied to enhance the perceived value and tactile experience during unboxing.
Structural Accessories – optional Magnetic closures, pull ribbons, corner reinforcements, internal partitions, EVA / foam inserts, or paper / plastic molded trays to support, secure, and present the product effectively.
❖ Applications of Rigid Box
Rigid Boxes are used for product segments that require high standards of protection, brand image, and unboxing experience. With a solid structure, refined finishing capabilities, and a substantial hand feel, this packaging line is commonly found in premium and ultra-premium industries.
▸ Premium Products & Luxury Goods
With a robust structure combined with sophisticated design, Chipboard Rigid Boxes not only ensure product safety but also elevate brand image and perceived value.
Jewelry, watch, and high-end accessory boxes
Imported perfumes, serums, and cosmetics
Special editions, limited editions, and exclusive products
▸ Premium Food & Gift Packaging
With the ability to create strong visual impact and enhance product value, Rigid Boxes are particularly suitable for gift sets and premium food products, especially during festive seasons or corporate gifting occasions.
Packaging for precious herbal products and dietary supplements: bird’s nest, stewed bird’s nest, raw bird’s nest, ginseng, red ginseng, Ngoc Linh ginseng, cordyceps…
Packaging for spirits and imported alcoholic beverages: champagne, wine, whisky…
Packaging for tea sets, fine dining tableware, health ceramics, artistic ceramics, vases, feng shui items…
▸ Electronics & Technology Products
With effective structural support and product stabilization, Rigid Boxes are well-suited for high-value items that require secure packaging while maintaining a premium aesthetic.
Smart phones, laptops, tablets
Technology devices: smartwatches, wireless earbuds, Bluetooth speakers, power banks, cameras…
Chipboard Rigid Boxes are an ideal packaging solution for corporate gifting programs and brand events, from festive holidays and company anniversaries to client appreciation campaigns and product launches.
Thanks to flexible customization in structure, size, and design, Rigid Boxes not only ensure high aesthetic standards and finishing quality but also help businesses convey a professional, meticulous, and premium brand image.
Tet gift boxes, Mid-Autumn Festival boxes, Christmas gift boxes
Corporate gift boxes, branded gift boxes, event gift boxes
Very high – optimal protection, especially for high-value products
Protection Level
Moderate, basic protection
Strong for transportation; impact and shock resistant
Excellent, comprehensive protection
Weight
Lightweight
Medium
Heavy (due to high board density)
Cost
Lowest
Medium
Highest
Aesthetics
Sharp printing, versatile design options
Moderate
Premium, luxurious appearance
Best Optimized For
Cost-efficient mass production
Product protection during transit
Enhancing product and brand value
Main Applications
FMCG
Packaging & shipping
High-end product packaging, gift boxes
CONCLUSION
Within the paper packaging ecosystem, Folding Cartons – Corrugated Boxes – Rigid Boxes are not competing options, but three solutions designed for different objectives across the product value chain.
Folding Cartons optimize flexibility, cost efficiency, and point-of-sale display performance.
Corrugated Boxes focus on protection, warehousing, and transportation with high compression strength.
Rigid Boxes serve the premium segment, emphasizing perceived value and brand experience.
Selecting the right packaging solution depends not only on product weight or dimensions, but also on brand positioning, distribution strategy, and the customer experience a business aims to build.
With nearly 20 years of experience in paper printing and packaging, Newlifepack operates an integrated production system supported by a technically experienced team, ready to partner with businesses in developing packaging solutions tailored to each industry and market strategy.
We are committed to delivering consistent quality, cost-optimized solutions, and enhanced brand value.
Newlifepack Co., Ltd.
Vietnam Paper Packaging Manufacturer (since 2008) Certifications: ISO 9001:2015, ISO 14001:2015, GMI, GSV, FSC, SMETA
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