In traditional Vietnamese culture, the Lunar New Year (Tet) is an ideal occasion for gift-giving as a token of appreciation. Businesses often give gifts to customers, partners, and employees. The paper boxes used as Tet Gift Boxes are typically held to high standards of quality to honor the value of the gift and express appreciation. Rigid boxes (chipboard boxes) are a popular choice.

These rigid boxes offer various structural options and feature luxurious surface effects. Their sturdy construction allows for packaging larger gift sets. Tet Gift Boxes usually come with a paper bag for carrying. Additionally, greeting cards and red envelopes are commonly included in these gift sets.