Overview

In the printing packaging industry, selecting the right type of paper plays a pivotal role — not only in defining aesthetic value but also in determining durability, product protection, production costs, and overall brand communication effectiveness. Each paper type features its own physical and technical characteristics — from print surface, thickness, and stiffness to post-print finishing compatibility — making it suitable for specific design and functional requirements.

In the modern packaging industry, surface effects play a pivotal role in creating a powerful first impression on consumers. From glossy UV coatings and refined sand-textured finishes to luxurious metallic foils and intricate embossing details, each effect delivers a unique visual and tactile experience that enhances the product’s appeal.