In Vietnamese tradition, Tết (Lunar New Year) is a special occasion for businesses to express appreciation to customers, partners, and employees. A thoughtfully crafted Tết gift box not only shows respect but also reflects the brand’s identity and premium positioning. As a result, these boxes are typically held to high standards in both materials and finishing quality.
In the high-end segment, Tet gift boxes made from chipboard are a popular choice due to their sturdy structure, versatile form, and luxurious look. This box style is well-suited for packaging larger gift sets or fragile items like bird’s nest, wine, honey, and more.
Tet packaging boxes for seasonal retail are often decorated with festive motifs, vibrant colors, and decorative surface finishes that capture the holiday spirit. Many designs also include compartments for promotional items such as glassware or insulated tumblers.
A complete Tết gift set usually comes with a matching paper bag to enhance its presentation. Branded greeting cards or red envelopes are often added as finishing touches to create a more refined and memorable unboxing experience.
